When faced with a difficult customer, spa staff can use psychological strategies to de-escalate conflicts and steer conversations toward a positive resolution. In luxury spas, …
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Category: Business
The rise of analog travel & the age of disconnection
With analog travel, people are craving genuine, unfiltered interactions where a moment is savored rather than captured for social media. In a world dominated by …
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6 creative yield management strategies for spas, hotels & resorts
Some creative yield management approaches that go beyond conventional demand-based pricing models. Effective yield management isn’t just about dynamic pricing (as much as we do …
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39 recurring revenue ideas for your spa or wellness business
Leveraging recurring revenue creates a more resilient business model, reducing reliance on seasonal peaks and optimizing revenue per guest throughout the year. Recurring revenue is …
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Revenue strategies beyond RevPAR: unlocking the hidden profit in hotels and resorts
RevPAR isn’t enough. Research has found that, on average, 68% of hotel revenue comes from rooms, while 32% comes from food & beverage, spas, activities, …
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5 tips for increasing your spa’s retail sales revenue from Trilogy’s Carrie Ummel
Spa retail sales often fall short. Improve them with these tips from retail expert Carrie Ummel of Trilogy Spa Holdings. Retail sales in spas often …
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Customer satisfaction surveys: questions to ask about your hotel & spa
Customer satisfaction surveys help businesses measure guest experiences, identify areas for improvement, and refine services to enhance customer retention and loyalty. Understanding guest satisfaction is …
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Membership programs: create loyal members by solving pain points
Building member loyalty is paramount, whether for a golf club, private club, hotel, spa, or other types of membership programs. It can also be a …
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Experiential marketing opens up new revenue streams for hotels
From immersive spa treatments to unique VIP offerings, experiential marketing strategies open up new opportunities for non-room revenue streams. In hospitality, experiential marketing is an …
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How much wellness actually impacts hotel revenue
The Wellness Real Estate Report 2024 by RLA Global provides some insight into how much wellness is impacting hotel revenue. With wellness tourism booming and …
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