Lynelle Lynch is the owner of Bellus Academy, a San Diego-based beauty and wellness academy with17 programs spanning the entire beauty and wellness industry. She …
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Category: Business
OM4 Organic Male CEO Michael Bruggeman on successful marketing to men
More men are enjoying what was once considered a girly activity, and taking trips to the spa or salon. A new study by market intelligence …
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Spa trend: ASMR, and why you need to learn about it now
By now you’ve heard of Autonomous Sensory Meridian Response, more popularly referred to as ASMR. A physical sensation response to audio, visual, and tactile stimuli …
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Experts weigh in on the term “anti-aging” in the spa & wellness world
We’re discussing the term “anti-aging” and whether a movement towards banishing the term is something the spa and wellness industry should be talking about and …
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30 content marketing ideas for spas and salons for 2019
Content marketing is one of the easiest and most effective ways to market just about any business, including spa and salon. By now you probably …
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Six terrible effects of insufficient sleep
Sleep is in short supply these days. Many of us don’t get enough of it. We go to bed too late, and get up too …
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Five spa sleep programs and treatments
Many people don’t get nearly enough sleep, and lack of sleep has a massive impact on body systems, health and wellness, and quality of life. …
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Scent branding: what it is and how it can work in your spa
All of our senses are connected with memories, and smell is particularly connected with emotional memory. Smells can evoke powerful emotional reactions, and with that …
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How to handle a negative online review of your spa (+ 5 examples of terrible spa/salon experiences)
In the spa and wellness business, your guests are everything. Without them you have nothing, and they can be your greatest evangelists or your worst …
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Wine & wellness treatments in luxury spas around the world
“In wine, truth” — Alcaeus of Mytilene “Beauty is truth, truth beauty,” — John Keats Wine. It’s the nectar of the Gods, and the liquid …
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