Comments on: Expert insight: the greatest challenges facing spas right now (part I) https://spaexecutive.com/2017/03/22/expert-insight-the-greatest-challenges-facing-spas-right-now/ The magazine for leaders in the business of wellness Fri, 02 Oct 2020 17:10:03 +0000 hourly 1 By: Linda Harding-Bond https://spaexecutive.com/2017/03/22/expert-insight-the-greatest-challenges-facing-spas-right-now/#comment-12 Wed, 26 Apr 2017 22:12:03 +0000 http://35.169.8.43/?p=413#comment-12 The spa industry is very myopic when it comes to their therapists.
One of the reasons that spas have a tough time recruiting and retaining therapists is because the training is very one sided. It focuses solely on updating treatments or product knowledge. According to Fortune Magazine’s 2015 report “3 Things Millennials Want in a Career” training is at the top of their list. Millennials want to invest time acquiring the skills and knowledge they need to grow both professionally AND personally . When you help them to do that they will not leave your organization. Why would they?

I teach therapists how to engage more effectively with their guests. Because the majority of spa professionals are introverts this helps them to interact with their guests, and each other more meaningfully. The bonus is a dramatic increase in retail selling and customer retention which translates to more earnings. Everyone wins.

]]> By: Salina https://spaexecutive.com/2017/03/22/expert-insight-the-greatest-challenges-facing-spas-right-now/#comment-6 Thu, 06 Apr 2017 05:40:52 +0000 http://35.169.8.43/?p=413#comment-6 So well said. Finding and keeping therapists seems to be a global problem!
It would be great if there was a way we could do a short-term “trade and educate” therapists and rotate the ones that would like to see the world, learn different skills, or just broaden their perspectives amongst each other. Just a fleeting though! 🙂

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